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FDA and the Federal Trade Commission (FTC) issued warning letters to companies that misleadingly labeled or advertised nicotine-containing e-liquids as kid friendly food products such as juice boxes, candies, and cookies. E-liquids are dangerous for children, and in fact, young children exposed to nicotine in e-liquids can experience severe harms such as death, seizure, and coma.

The warning letters issued to these companies are just one aspect of FDA’s Youth Tobacco Prevention Plan. The agency continues to enforce important existing regulations specifically aimed at addressing youth access to tobacco products, including e-cigarettes and other vaping products. Importantly, the FDA recently announced a nationwide blitz of brick-and-mortar and online retailers and issued warning letters to businesses that sold JUUL brand products to minors. Protecting our nation’s youth from the dangers of tobacco products is among the most important responsibilities of the FDA.

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